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January 12, 2022
Most Important Factor to Event Success in 2022 According to US Event Professionals (% of respondents)
Methodology
Data is from the January 2022 "Splash 2022 Outlook Report." 253 US event professionals were surveyed during November 2021. Respondents were from various industries and worked in marketing, HR, or other departments within the survey criteria. 270 event professionals were also surveyed during 2020. Splash is an event marketing software company.