Number of Apps Available on the Apple App Store vs. Google Play Worldwide, 2011-2021 (millions)
Data is from a January 2022 App Annie report titled "State of Mobile 2022." App engagement estimates were generated via the App Annie Intelligence global consumer panel of millions of active users. Spending data represents gross consumer spend on the Apple App Store and Google Play from paid downloads and in-app purchases, before the app stores take their fee. In-app advertising revenues are excluded. App publishers may occasionally shift an existing app from one category to another; in these cases, that app based on its categorization at the time of this report's writing. Push notifications are not considered active use and do not count towards estimates of users, sessions, or session time. App Annie is a mobile data and analytics platform.