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November 30, 2021

US Thanksgiving Weekend In-Store and Digital Shoppers, 2019 & 2021 (millions and % change)

US Thanksgiving Weekend In-Store and Digital Shoppers, 2019 & 2021 (millions and % change)

Methodology

Data is from the November 2021 National Retail Federation (NRF) "2021 Thanksgiving Weekend Consumer Survey" conducted by Prosper Insights & Analytics as cited in press release. 5,759 US adults ages 18+ were surveyed online during November 24-29, 2021. Data has a margin of error of +\-1.3 percentage points.