October 27, 2021

Leading Motivations for Shopping on Singles' Day* According to Singles' Day Digital Shoppers in China, Oct 2021 (% of respondents)


Data is from the October 2021 Alix Partners report titled "Live It Up: Live commerce set to become the driving force of Singles' Day 2021." 2,000 digital shoppers ages 18+ across tier 1-4 cities in China were surveyed online during October 5-12, 2021. All respondents plan to make purchases during the 2021 Singles' Day.