Changes Their Company Has Made to Their Digital Marketing Strategy to Adapt to New Customer Behaviors According to Marketers Worldwide, Aug 2021 (% of respondents)
Respondents were asked, "What changes has your organization made to your digital marketing strategy to adapt to new customer behaviors over the past 12 months?"
Data is from an October 2021 Acquia report titled "Deliver a More Modern CX: A Guide for Marketing Innovators." 8,000 consumers and 800 marketers worldwide were surveyed during July-August 2021 by Vanson Bourne. Respondents were located in Australia, Brazil, France, Germany, Japan, Singapore, the UK, and the US. Acquia is a SaaS company.