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Explore our Research →The big answers: EMARKETER Daily quiz
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September 22, 2021
Company Plans for the Elimination of Third-Party Cookies According to US Marketers, July 2021 (% of respondents)
Methodology
Data is from a September 2021 RedPoint report titled "Revisiting the Gaps in Customer Experience" conducted by The Harris Poll. 150 US marketers and 1,500 US adults ages 18+ were surveyed during July 7-26, 2021. For the marketer data, respondents had to be a full-time employee with a senior job title and be responsible for specific marketing functions in a company with annual revenues of at least $500 million that consider more than 50% of their business to sell their products directly to the end user. For consumer data, figures for age, gender, education, and region were weighted, where necessary, to bring them into line with their actual proportions in the population. RedPoint Global is a marketing technology company.Featured In
TripleLift acquires 1plusX in a sign that first-party data and privacy are becoming mainstream concerns for marketersNBCUnified seeks to capitalize on marketers looking to enrich first-party data setsA privacy-centric future, retaining CTV users, and YouTube's interactive video adsSources
Chart Title
Company Plans for the Elimination of Third-Party Cookies According to US Marketers, July 2021 (% of respondents)Publication Date
September 22, 2021
