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October 5, 2021
Change in Digital Purchases Due to the Coronavirus Pandemic According to US Adults, July 2021 (% of respondents)
Note
Respondents were asked, "Thinking about this past year during the COVID-19 pandemic, which of the following is true regarding your online purchasing. "Compared to 2019, my online purchases have." Data was provided to Insider Intelligence by R.R. Donnelley & Sons Company.Methodology
Data is from the October 2021 R.R. Donnelley & Sons Company "The (Un)Expected Report" conducted by FINN Partners. 1,003 US adults ages 18+ were surveyed online during June 15-July 6, 2021 by FINN Partners. Respondents were female (51%), male (48%), or other (1%) and were ages 18-24 (11%), 25-39 (28%), 40-54 (25%), 55-69 (24%), or over 70 (12%) citing ethnicity of White (69%), Hispanic/Latinx (16%), Black (15%), Asian/Asian American (5%), Native American (2%), or other (1%). In addition, 250 US marketing professionals were surveyed during June 14-July 7, 2021. Respondents were in job roles of C-suite or director (22% each), SVP/EVP/managing director or VP (21% each) or senior manager (15%) from companies with revenues $100 million and over in the following industries: retail/CPG (37%), technology (16%) and healthcare (14%) with the rest between 5%-12% (finance, telecom/media, oil and gas/other, and business services/consulting. Data is weighted to be nationally representative. R.R. Donnelley & Sons Company (RRD) is a global provider of multichannel business communications services and marketing solutions.Chart Title
Change in Digital Purchases Due to the Coronavirus Pandemic According to US Adults, July 2021 (% of respondents)Publication Date
October 5, 2021