September 20, 2021

Shopping Holidays in Which US Adults Expect to Make at Least One Digital Purchase, Sep 2021 (% of respondents)


Data was provided to Insider Intelligence by Bizrate Insights.


Data is from the September 2021 "eMarketer Facebook Flash Survey" conducted during September 2021 by Bizrate Insights. 1,078 US adults ages 18+ were surveyed online during September 13-16, 2021. Respondents identified as female (55%), male (35%), and not identified (10%) and listed their ages as 18-34 (14%), 35-54 (24%), and 55-65+ (50%). Respondents were members of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. At the time of joining the panel, each panelist stated they had shopped online. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders, and incomes.