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July 13, 2021

In-Store vs. Digital Shopping Preferences According to US Internet Users, by Beauty Product Category, June 2021 (% of respondents in each group)

Note

Data was provided to Insider Intelligence by GfK.

Methodology

Data is from the July 2021 GfK report titled "FutureBuy 2021: US Market Findings Highlights." 2,000 US internet users ages 15-75 were surveyed online during February-June 2021. Data is weighted and based on the US Census to be representative of the general population.

Featured In

Are subscription models the future of digital health?US Beauty Ecommerce 2022

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Chart Title

In-Store vs. Digital Shopping Preferences According to US Internet Users, by Beauty Product Category, June 2021 (% of respondents in each group)

Publication Date

July 13, 2021

Sources

Featured In

Are subscription models the future of digital health?US Beauty Ecommerce 2022

Topics

Digital Shoppers & Buyers Personal Care & Beauty In-Store Shoppers & Buyers United States

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