June 22, 2021

US Amazon Prime Day Shopper Metrics, by Category, June 2021 (% of respondents)

Note

Data was provided to Insider Intelligence by Numerator.

Methodology

Data is from the June 2021 Numerator "AMAZON PRIME DAY: 2021 Recap Report." Over 5,500 US digital buyers ages 18+ were surveyed online during June 21-24, 2021. Respondents were verified to have bought items during the Amazon Prime Day event. Numerator purchase data insights are based on 11,091 Prime Day orders from 5,678 unique households.