May 28, 2021

US Instagram Social Commerce Buyers, 2019-2025 (millions, % change, and % of Instagram users)

Note

Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos, or other content.

Methodology

Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, company releases and demographic adoption trends.