How US Parents Plan to Shop for Back-to-School Needs, March 2021 (% of respondents)
Data was provided to Insider Intelligence by Tinuiti.
Data is from the May 2021 Tinuiti "Back to School Shopping Report: How the Hybrid World has Changed Consumer Habits." 2,014 US parents ages 18+ were surveyed online via Upwave during March 25-29, 2021. All respondents were screened with the question, “Do you have K-12 school-aged children?”