October 26, 2020

Biggest Barriers to the Growth of Mobile Marketing According to Marketing Professionals in Asia-Pacific, 2019 & 2020 (% of respondents)


This survey asked marketers in Asia-Pacific about the biggest barriers to mobile marketing and advertising in 2018 and 2019. Responses included metrics and measurement, ad fraud, budgets, ad blocking, data pricing among others.

"Behind the Numbers" Podcast