March 26, 2021

Reasons that Mobile Phone Users in Great Britain and the US Own Cryptocurrency, March 2021 (% of respondents)


II Branded


Data was provided to Insider Intelligence by Measure Protocol.


Data is from Measure Protocol Insights QA (Quick Answers). 4,514 mobile phone users in Great Britain and the US ages 18+ were surveyed online during March 10-15, 2021. Respondents in Measure Protocol's opt-in panel download the MSR app for Android or iOS; rewards are offered in exchange for actions such as taking a survey or sharing select app usage data. Ages of the respondents were 18-24 (35.2%), 25-39 (43.7%), and 40+ (21.1%). 58% were female, 40.5% were male, and 1.6% other. 35.2% (1,589) were from Great Britain and 64.8% (2,925) were from US. 71% of the respondents were iOS users and 29% Android users. Measure Protocol is a marketplace for 'person-based data.' Consumers get paid to provide data and opinions through surveys and by sharing data from sources such as health and location tracking on their mobile device.