December 14, 2020

Average Customer Lifespan at Their Agency According to Digital Marketing Agency Professionals Worldwide, Sep 2020 (% of respondents)

Note

Respondents were asked, "What is your average customer lifespan, in months?

Methodology

Data is from a December 2020 CallRail report titled "2021 Digital Marketing Agency Outlook." 167 digital marketing agencies worldwide were surveyed during May 18-September 15, 2020. CallRail is a call/web form tracking software and analytics company.

Featured In

The Marketing and Advertising Agency Report 2021Agencies feel the squeeze, even without the pandemic

Sources

CallRail

Chart Title

Average Customer Lifespan at Their Agency According to Digital Marketing Agency Professionals Worldwide, Sep 2020 (% of respondents)

Publication Date

December 14, 2020

Sources

CallRail

Featured In

The Marketing and Advertising Agency Report 2021Agencies feel the squeeze, even without the pandemic
Topics
Advertising Agencies
Worldwide

Related Charts & Analysis

Agencies feel the squeeze, even without the pandemic
Article
Agencies feel the squeeze, even without the pandemic
The Marketing and Advertising Agency Report 2021
Report
The Marketing and Advertising Agency Report 2021
Advertising jobs have increased, but the outlook for agencies is still a bit bleak
Article
Advertising jobs have increased, but the outlook for agencies is still a bit bleak
Ad Measurement and Revenue Attribution 2021
Report
Ad Measurement and Revenue Attribution 2021
US Digital Out-of-Home Ad Spending 2020
Report
US Digital Out-of-Home Ad Spending 2020
US Agencies Face a Major Reckoning in the Wake of Coronavirus
Article
US Agencies Face a Major Reckoning in the Wake of Coronavirus
More US Agencies and Brand Marketers Are Putting Their Campaigns on Hold
Article
More US Agencies and Brand Marketers Are Putting Their Campaigns on Hold
How Brands Streamline Their Agency Partnerships
Article
How Brands Streamline Their Agency Partnerships
Verizon, Chobani and Trunk Club Execs on the Challenges and Successes of Operating In-House Agencies
Article
Verizon, Chobani and Trunk Club Execs on the Challenges and Successes of Operating In-House Agencies
The Brand-Agency Relationship
Report
The Brand-Agency Relationship
In-Housing Is About More Than Programmatic
Article
In-Housing Is About More Than Programmatic
How’s that Digital Transformation Going?
Report
How’s that Digital Transformation Going?
For Most Brands, Biggest Benefit to Using In-House Is Cost
Article
For Most Brands, Biggest Benefit to Using In-House Is Cost
Marketers' Roundtable: Brands Need to Send Fewer Emails, So Why Aren't They?
Interview
Marketers' Roundtable: Brands Need to Send Fewer Emails, So Why Aren't They?
Martech Is Growing, but It’s Inhibited by Confusion
Article
Martech Is Growing, but It’s Inhibited by Confusion

Daily News

Self-driving robotrucks to be put to the test in Texas’ deadliest highway
Article
Self-driving robotrucks to be put to the test in Texas’ deadliest highway
Amazon’s first full-size checkout-free store is coming
Article
Amazon’s first full-size checkout-free store is coming
What US retail categories are growing the fastest?
Article
What US retail categories are growing the fastest?
Smartphone time is changing, negative reviews, and to be, or not to be, like Amazon
Audio
Smartphone time is changing, negative reviews, and to be, or not to be, like Amazon
How the smaller social players are doing, TikTok is staying, and young creator burnout
Audio
How the smaller social players are doing, TikTok is staying, and young creator burnout
How Thrive Market has survived—and thrived—through the pandemic
Article
How Thrive Market has survived—and thrived—through the pandemic
Bank of America reports uptick in spending as consumers get ready for post-pandemic splurge
Article
Bank of America reports uptick in spending as consumers get ready for post-pandemic splurge
Is China the new kid on the data privacy block?
Article
Is China the new kid on the data privacy block?
Nearly a third of all US media time will be on mobile this year
Article
Nearly a third of all US media time will be on mobile this year
The Ad Platform: What to expect for Prime Day
Audio
The Ad Platform: What to expect for Prime Day
Since 2019, ecommerce sales in Canada have nearly doubled their share of overall retail sales
Article
Since 2019, ecommerce sales in Canada have nearly doubled their share of overall retail sales
The sports gambling opportunity for marketers
Article
The sports gambling opportunity for marketers
The evolution of livestreaming shopping in China and what it means on a global scale
Article
The evolution of livestreaming shopping in China and what it means on a global scale
The Weekly Listen: Productivity when WFH, the Netflix store, and turnaround companies
Audio
The Weekly Listen: Productivity when WFH, the Netflix store, and turnaround companies
Over 70% of US podcast listeners fast forward through ads
Article
Over 70% of US podcast listeners fast forward through ads

Latest Reports

Payment Facilitators
Report
Payment Facilitators
Account Opening in the Next Normal
Report
Account Opening in the Next Normal
US Sports Video 2021
Report
US Sports Video 2021
US Time Spent with Mobile 2021
Report
US Time Spent with Mobile 2021
US Social Media Usage 2021
Report
US Social Media Usage 2021
Small-Business Payments Disruptors
Report
Small-Business Payments Disruptors
Time Spent with Media Overview 2021
Report
Time Spent with Media Overview 2021
Ecommerce and Retail Customer Experience 2021
Report
Ecommerce and Retail Customer Experience 2021
Upfront TV and Digital Video 2021
Report
Upfront TV and Digital Video 2021
US Mobile Payments Forecast 2021
Report
US Mobile Payments Forecast 2021
The Banking Digital Trust Report 2021
Report
The Banking Digital Trust Report 2021
Privacy as a Competitive Advantage
Report
Privacy as a Competitive Advantage
The Healthcare Interoperability Report
Report
The Healthcare Interoperability Report
Influencer Monetization 2021
Report
Influencer Monetization 2021
The Marketing and Advertising Agency Report 2021
Report
The Marketing and Advertising Agency Report 2021

Popular on Insider Intelligence

Self-driving robotrucks to be put to the test in Texas’ deadliest highway
Article
Self-driving robotrucks to be put to the test in Texas’ deadliest highway
Amazon’s first full-size checkout-free store is coming
Article
Amazon’s first full-size checkout-free store is coming
What US retail categories are growing the fastest?
Article
What US retail categories are growing the fastest?
Smartphone time is changing, negative reviews, and to be, or not to be, like Amazon
Audio
Smartphone time is changing, negative reviews, and to be, or not to be, like Amazon
How the smaller social players are doing, TikTok is staying, and young creator burnout
Audio
How the smaller social players are doing, TikTok is staying, and young creator burnout
How Thrive Market has survived—and thrived—through the pandemic
Article
How Thrive Market has survived—and thrived—through the pandemic
Bank of America reports uptick in spending as consumers get ready for post-pandemic splurge
Article
Bank of America reports uptick in spending as consumers get ready for post-pandemic splurge
Is China the new kid on the data privacy block?
Article
Is China the new kid on the data privacy block?
Nearly a third of all US media time will be on mobile this year
Article
Nearly a third of all US media time will be on mobile this year
The Ad Platform: What to expect for Prime Day
Audio
The Ad Platform: What to expect for Prime Day
Since 2019, ecommerce sales in Canada have nearly doubled their share of overall retail sales
Article
Since 2019, ecommerce sales in Canada have nearly doubled their share of overall retail sales
The sports gambling opportunity for marketers
Article
The sports gambling opportunity for marketers
Payment Facilitators
Report
Payment Facilitators
Account Opening in the Next Normal
Report
Account Opening in the Next Normal
The evolution of livestreaming shopping in China and what it means on a global scale
Article
The evolution of livestreaming shopping in China and what it means on a global scale

"Behind the Numbers" Podcast

The Ad Platform: Checking in on media quality on CTV and beyond
Audio
The Ad Platform: Checking in on media quality on CTV and beyond
Smartphone time is changing, negative reviews, and to be, or not to be, like Amazon
Audio
Smartphone time is changing, negative reviews, and to be, or not to be, like Amazon
How the smaller social players are doing, TikTok is staying, and young creator burnout
Audio
How the smaller social players are doing, TikTok is staying, and young creator burnout
The Weekly Listen: Productivity when WFH, the Netflix store, and turnaround companies
Audio
The Weekly Listen: Productivity when WFH, the Netflix store, and turnaround companies
The Ad Platform: What to expect for Prime Day
Audio
The Ad Platform: What to expect for Prime Day
Checking in on telehealth, 'buy now, pay later' use, and Prime and Walmart+ Rx discounts
Audio
Checking in on telehealth, 'buy now, pay later' use, and Prime and Walmart+ Rx discounts
Is TV still king, Paramount+ with ads, and subscription-based vs. ad-supported video
Audio
Is TV still king, Paramount+ with ads, and subscription-based vs. ad-supported video
The Weekly Listen: Clubhouse clones, millennial spending behaviors, and the return of fashion rentals
Audio
The Weekly Listen: Clubhouse clones, millennial spending behaviors, and the return of fashion ...
How payment behaviors are changing, Etsy buys Depop, and homeowner spending shifts
Audio
How payment behaviors are changing, Etsy buys Depop, and homeowner spending shifts
The Ad Platform: Reaching ad blocking users with acceptable ads
Audio
The Ad Platform: Reaching ad blocking users with acceptable ads
‘Media Wars: Return of the Bundle,’ how people consume sports is changing, and CNN+
Audio
‘Media Wars: Return of the Bundle,’ how people consume sports is changing, and CNN+
What will the media world look like in 2030? Part 2: Pay TV, digital video, and esports
Audio
What will the media world look like in 2030? Part 2: Pay TV, digital video, and esports
The Weekly Listen: Ads' cautious optimism, Facebook shopping, and Snapchat AR glasses No. 4
Audio
The Weekly Listen: Ads' cautious optimism, Facebook shopping, and Snapchat AR glasses No. 4
Amazon emerges as the third digital ad giant, who's No. 4, and Netflix gaming
Audio
Amazon emerges as the third digital ad giant, who's No. 4, and Netflix gaming
The creator economy, Pinterest livestreaming, and using influencers on TikTok
Audio
The creator economy, Pinterest livestreaming, and using influencers on TikTok

Trending in United States

Self-driving robotrucks to be put to the test in Texas’ deadliest highway
Article
Self-driving robotrucks to be put to the test in Texas’ deadliest highway
Amazon’s first full-size checkout-free store is coming
Article
Amazon’s first full-size checkout-free store is coming
Nearly a third of all US media time will be on mobile this year
Article
Nearly a third of all US media time will be on mobile this year
What US retail categories are growing the fastest?
Article
What US retail categories are growing the fastest?
Smartphone time is changing, negative reviews, and to be, or not to be, like Amazon
Audio
Smartphone time is changing, negative reviews, and to be, or not to be, like Amazon
How Thrive Market has survived—and thrived—through the pandemic
Article
How Thrive Market has survived—and thrived—through the pandemic
How the smaller social players are doing, TikTok is staying, and young creator burnout
Audio
How the smaller social players are doing, TikTok is staying, and young creator burnout
The Ad Platform: What to expect for Prime Day
Audio
The Ad Platform: What to expect for Prime Day
The sports gambling opportunity for marketers
Article
The sports gambling opportunity for marketers
Since 2019, ecommerce sales in Canada have nearly doubled their share of overall retail sales
Article
Since 2019, ecommerce sales in Canada have nearly doubled their share of overall retail sales
Bank of America reports uptick in spending as consumers get ready for post-pandemic splurge
Article
Bank of America reports uptick in spending as consumers get ready for post-pandemic splurge
Is China the new kid on the data privacy block?
Article
Is China the new kid on the data privacy block?
Account Opening in the Next Normal
Report
Account Opening in the Next Normal
Payment Facilitators
Report
Payment Facilitators
Over 70% of US podcast listeners fast forward through ads
Article
Over 70% of US podcast listeners fast forward through ads