December 14, 2020

Average Customer Lifespan at Their Agency According to Digital Marketing Agency Professionals Worldwide, Sep 2020 (% of respondents)

Note

Respondents were asked, "What is your average customer lifespan, in months?

Methodology

Data is from a December 2020 CallRail report titled "2021 Digital Marketing Agency Outlook." 167 digital marketing agencies worldwide were surveyed during May 18-September 15, 2020. CallRail is a call/web form tracking software and analytics company.

Featured In

The Marketing and Advertising Agency Report 2021Agencies feel the squeeze, even without the pandemic

Sources

CallRail

Chart Title

Average Customer Lifespan at Their Agency According to Digital Marketing Agency Professionals Worldwide, Sep 2020 (% of respondents)

Publication Date

December 14, 2020

Sources

CallRail

Featured In

The Marketing and Advertising Agency Report 2021Agencies feel the squeeze, even without the pandemic
Topics
Advertising Agencies
Worldwide

Related Charts & Analysis

What you can learn from disruptive D2C brands
Article
What you can learn from disruptive D2C brands
Agencies feel the squeeze, even without the pandemic
Article
Agencies feel the squeeze, even without the pandemic
The Marketing and Advertising Agency Report 2021
Report
The Marketing and Advertising Agency Report 2021
Advertising jobs have increased, but the outlook for agencies is still a bit bleak
Article
Advertising jobs have increased, but the outlook for agencies is still a bit bleak
Ad Measurement and Revenue Attribution 2021
Report
Ad Measurement and Revenue Attribution 2021
US Digital Out-of-Home Ad Spending 2020
Report
US Digital Out-of-Home Ad Spending 2020
US Agencies Face a Major Reckoning in the Wake of Coronavirus
Article
US Agencies Face a Major Reckoning in the Wake of Coronavirus
More US Agencies and Brand Marketers Are Putting Their Campaigns on Hold
Article
More US Agencies and Brand Marketers Are Putting Their Campaigns on Hold
How Brands Streamline Their Agency Partnerships
Article
How Brands Streamline Their Agency Partnerships
Verizon, Chobani and Trunk Club Execs on the Challenges and Successes of Operating In-House Agencies
Article
Verizon, Chobani and Trunk Club Execs on the Challenges and Successes of Operating In-House Agencies
The Brand-Agency Relationship
Report
The Brand-Agency Relationship
In-Housing Is About More Than Programmatic
Article
In-Housing Is About More Than Programmatic
How’s that Digital Transformation Going?
Report
How’s that Digital Transformation Going?
For Most Brands, Biggest Benefit to Using In-House Is Cost
Article
For Most Brands, Biggest Benefit to Using In-House Is Cost
Marketers' Roundtable: Brands Need to Send Fewer Emails, So Why Aren't They?
Interview
Marketers' Roundtable: Brands Need to Send Fewer Emails, So Why Aren't They?

Daily News

How TikTok’s monetization and product features changed in Q2 2021
Article
How TikTok’s monetization and product features changed in Q2 2021
Most consumers are creeped out by ads that follow them across devices
Article
Most consumers are creeped out by ads that follow them across devices
As Gen Zers enter adulthood, their anxieties are also maturing
Article
As Gen Zers enter adulthood, their anxieties are also maturing
US retail, CPG, and entertainment industries drive nearly 47% of all digital ad spending in 2021
Article
US retail, CPG, and entertainment industries drive nearly 47% of all digital ad spending in 2021
Cryptocurrency 101: Why it's popular, why it's disliked, and which coins have a future
Audio
Cryptocurrency 101: Why it's popular, why it's disliked, and which coins have a future
Multichannel ecommerce sales pick up speed over nonstore retailers
Article
Multichannel ecommerce sales pick up speed over nonstore retailers
US B2B digital ad spend grows, becoming central part of B2B go-to-market strategy
Article
US B2B digital ad spend grows, becoming central part of B2B go-to-market strategy
How the pandemic affected digital media quality in Europe—and how advertisers can mitigate brand risk
Article
How the pandemic affected digital media quality in Europe—and how advertisers can mitigate brand ...
The Ad Platform: Bringing content signals to video ad impressions
Audio
The Ad Platform: Bringing content signals to video ad impressions
Netflix gaming, positive AVOD sentiment, and Peacock and Paramount might team up
Audio
Netflix gaming, positive AVOD sentiment, and Peacock and Paramount might team up
US hardware store sales continue building off of 2020 success
Article
US hardware store sales continue building off of 2020 success
Social commerce is on the rise down under
Article
Social commerce is on the rise down under
Amazon, Walmart expanding retail media offering into a full-funnel affair
Article
Amazon, Walmart expanding retail media offering into a full-funnel affair
The Weekly Listen: Peacock's Olympics jolt, not annoying customers, and sports rights
Audio
The Weekly Listen: Peacock's Olympics jolt, not annoying customers, and sports rights
American Express adds new perks to small-business cards
Article
American Express adds new perks to small-business cards

Latest Reports

US B2B Advertising Forecast 2021
Report
US B2B Advertising Forecast 2021
How High-Net-Worth Individuals Invest
Report
How High-Net-Worth Individuals Invest
Social Media Update Q2 2021
Report
Social Media Update Q2 2021
Consumer Attitudes Toward Digital Advertising 2021
Report
Consumer Attitudes Toward Digital Advertising 2021
Marketing with Stories 2021
Report
Marketing with Stories 2021
Amazon Delivers Healthcare
Report
Amazon Delivers Healthcare
Global Ecommerce Forecast 2021
Report
Global Ecommerce Forecast 2021
Banque Nationale Mobile App Spotlight 2021
Report
Banque Nationale Mobile App Spotlight 2021
Social Commerce Forecasts 2021
Report
Social Commerce Forecasts 2021
Q2 2021 Digital Video Trends
Report
Q2 2021 Digital Video Trends
Payment Facilitators
Report
Payment Facilitators
Account Opening in the Next Normal
Report
Account Opening in the Next Normal
US Sports Video 2021
Report
US Sports Video 2021
US Time Spent with Mobile 2021
Report
US Time Spent with Mobile 2021
US Social Media Usage 2021
Report
US Social Media Usage 2021

Popular on Insider Intelligence

Social Media Update Q2 2021
Report
Social Media Update Q2 2021
US B2B Advertising Forecast 2021
Report
US B2B Advertising Forecast 2021
How TikTok’s monetization and product features changed in Q2 2021
Article
How TikTok’s monetization and product features changed in Q2 2021
Most consumers are creeped out by ads that follow them across devices
Article
Most consumers are creeped out by ads that follow them across devices
As Gen Zers enter adulthood, their anxieties are also maturing
Article
As Gen Zers enter adulthood, their anxieties are also maturing
US retail, CPG, and entertainment industries drive nearly 47% of all digital ad spending in 2021
Article
US retail, CPG, and entertainment industries drive nearly 47% of all digital ad spending in 2021
Cryptocurrency 101: Why it's popular, why it's disliked, and which coins have a future
Audio
Cryptocurrency 101: Why it's popular, why it's disliked, and which coins have a future
Multichannel ecommerce sales pick up speed over nonstore retailers
Article
Multichannel ecommerce sales pick up speed over nonstore retailers
US B2B digital ad spend grows, becoming central part of B2B go-to-market strategy
Article
US B2B digital ad spend grows, becoming central part of B2B go-to-market strategy
How the pandemic affected digital media quality in Europe—and how advertisers can mitigate brand risk
Article
How the pandemic affected digital media quality in Europe—and how advertisers can mitigate brand ...
The Ad Platform: Bringing content signals to video ad impressions
Audio
The Ad Platform: Bringing content signals to video ad impressions
Netflix gaming, positive AVOD sentiment, and Peacock and Paramount might team up
Audio
Netflix gaming, positive AVOD sentiment, and Peacock and Paramount might team up
US hardware store sales continue building off of 2020 success
Article
US hardware store sales continue building off of 2020 success
How High-Net-Worth Individuals Invest
Report
How High-Net-Worth Individuals Invest
Social commerce is on the rise down under
Article
Social commerce is on the rise down under

"Behind the Numbers" Podcast

Snapchat hits the gas, Gen X on social media, and Gen Z's relationship with influencers
Audio
Snapchat hits the gas, Gen X on social media, and Gen Z's relationship with influencers
The Weekly Listen: Peacock's Olympics jolt, not annoying customers, and sports rights
Audio
The Weekly Listen: Peacock's Olympics jolt, not annoying customers, and sports rights
Some brand new Q2 forecasts, NCAA brand deals, and is now the right time for OOH ads
Audio
Some brand new Q2 forecasts, NCAA brand deals, and is now the right time for OOH ads
The Ad Platform: Bringing content signals to video ad impressions
Audio
The Ad Platform: Bringing content signals to video ad impressions
Netflix gaming, positive AVOD sentiment, and Peacock and Paramount might team up
Audio
Netflix gaming, positive AVOD sentiment, and Peacock and Paramount might team up
Cryptocurrency 101: Why it's popular, why it's disliked, and which coins have a future
Audio
Cryptocurrency 101: Why it's popular, why it's disliked, and which coins have a future
The Weekly Listen: Bills to limit Big Tech, short-form audio, and why we buy things
Audio
The Weekly Listen: Bills to limit Big Tech, short-form audio, and why we buy things
Launching ecommerce during the pandemic, the fitting-room dilemma, and rental services
Audio
Launching ecommerce during the pandemic, the fitting-room dilemma, and rental services
The Ad Platform: What advertisers want from digital's fastest-growing media channels
Audio
The Ad Platform: What advertisers want from digital's fastest-growing media channels
New pandemic personas, in-store VR experiences, and 'buy now, Apple Pay Later'
Audio
New pandemic personas, in-store VR experiences, and 'buy now, Apple Pay Later'
Around the World with ... Social Media Moderation: Keeping marketers and influencers in check
Audio
Around the World with ... Social Media Moderation: Keeping marketers and influencers in check
The Weekly Listen: Digital habit myths, conversational commerce, and creator migration
Audio
The Weekly Listen: Digital habit myths, conversational commerce, and creator migration
Facebook's (and social media's) identity crisis, Twitter's liability, and retouching ads
Audio
Facebook's (and social media's) identity crisis, Twitter's liability, and retouching ads
The Ad Platform: Competition heats up for SSPs
Audio
The Ad Platform: Competition heats up for SSPs
YouTube ads shift to TV, Amazon's CTV business, and primetime ad rates for streaming
Audio
YouTube ads shift to TV, Amazon's CTV business, and primetime ad rates for streaming

Trending in United States

Social Media Update Q2 2021
Report
Social Media Update Q2 2021
US B2B Advertising Forecast 2021
Report
US B2B Advertising Forecast 2021
How TikTok’s monetization and product features changed in Q2 2021
Article
How TikTok’s monetization and product features changed in Q2 2021
US retail, CPG, and entertainment industries drive nearly 47% of all digital ad spending in 2021
Article
US retail, CPG, and entertainment industries drive nearly 47% of all digital ad spending in 2021
As Gen Zers enter adulthood, their anxieties are also maturing
Article
As Gen Zers enter adulthood, their anxieties are also maturing
Most consumers are creeped out by ads that follow them across devices
Article
Most consumers are creeped out by ads that follow them across devices
Multichannel ecommerce sales pick up speed over nonstore retailers
Article
Multichannel ecommerce sales pick up speed over nonstore retailers
Cryptocurrency 101: Why it's popular, why it's disliked, and which coins have a future
Audio
Cryptocurrency 101: Why it's popular, why it's disliked, and which coins have a future
US B2B digital ad spend grows, becoming central part of B2B go-to-market strategy
Article
US B2B digital ad spend grows, becoming central part of B2B go-to-market strategy
The Ad Platform: Bringing content signals to video ad impressions
Audio
The Ad Platform: Bringing content signals to video ad impressions
US hardware store sales continue building off of 2020 success
Article
US hardware store sales continue building off of 2020 success
Netflix gaming, positive AVOD sentiment, and Peacock and Paramount might team up
Audio
Netflix gaming, positive AVOD sentiment, and Peacock and Paramount might team up
How High-Net-Worth Individuals Invest
Report
How High-Net-Worth Individuals Invest
How the pandemic affected digital media quality in Europe—and how advertisers can mitigate brand risk
Article
How the pandemic affected digital media quality in Europe—and how advertisers can mitigate brand ...
Amazon, Walmart expanding retail media offering into a full-funnel affair
Article
Amazon, Walmart expanding retail media offering into a full-funnel affair