March 11, 2021

US Data Professionals Who Believe Their Company Is Prepared for the Changes to Third-Party Cookies/Identifiers and New Privacy Laws/Legislation, by Company Type, Jan 2021 (% of respondents)

Note

Respondents were asked, "How prepared do you believe your company is when it comes to the current/impending changes to third-party cookies and identifiers as well as new consumer privacy laws and other kinds of privacy legislation?" Data was provided to Insider Intelligence by Interactive ... Advertising Bureau (IAB).More

Methodology

Data is from the March 2021 Interactive Advertising Bureau (IAB) report titled "IAB State of Data 2021." 203 US data professionals were surveyed online during January 1-19, 2021 by Ipsos. Respondents include brands (25%), publishers (25%), ad tech (25%), agencies (13%), and data companies (13%) identified as either providers (40%) or users of data (60%) in a job position of SVP/VP/director (40%), manager (29%), account executive/analyst (17%), consultant/strategist (8%), or C-level (4%). Third-party data and data activation methodology was created through a partnership between IAB Research/Analytics and mdrk Consulting.