December 1, 2020

Does the Marketing of US Marketers and Publishers Primarily Rely on Third-Party Cookies to Determine Audience* Identity? (% of respondents, Q4 2020)

Note

Respondents were asked, "Does your marketing still primarily rely on third-party cookies to determine audience (customer or prospect) identity?"

Methodology

Data is from a December 2020 LiveIntent report titled "Third-Party Cookies and Identity." 200 US senior marketing and publishing executives were surveyed during Q4 2020. Respondents were from small- to mid-sized businesses. LiveIntent is an email ad technology company.