February 17, 2021

Largest Expected Sources of Revenues in Q1 2021 According to US Publishers, (% of respondents, Dec 2020)

Note

Respondents were asked, "What will be the biggest source of revenue for you in Q1 2021?" Data was provided to Insider Intelligence by Lotame.

Methodology

Data is from a February 2021 Lotame report titled "Beyond the Cookie: The Future of Advertising for Marketers & Publishers." 198 US marketing professionals were surveyed online during December 2020. Respondents included marketers (n=153) and publishers (n=45). Lotame is a data management platform (DMP).