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February 17, 2021
What Do US Marketers Need Publishers and Media Companies to Provide to Buy* More Confidently From Them in a Cookieless World? (% of respondents, Dec 2020)
Note
Respondents were asked, "What do you need publishers and media companies to provide in order for you to buy more confidently from them, direct or programmatic in a cookieless world?" Data was provided to Insider Intelligence by Lotame.Methodology
Data is from a February 2021 Lotame report titled "Beyond the Cookie: The Future of Advertising for Marketers & Publishers." 198 US marketing professionals were surveyed online during December 2020. Respondents included marketers (n=153) and publishers (n=45). Lotame is a data management platform (DMP).Chart Title
What Do US Marketers Need Publishers and Media Companies to Provide to Buy* More Confidently From Them in a Cookieless World? (% of respondents, Dec 2020)Publication Date
February 17, 2021