February 17, 2021

Future of Identity Solutions Among US Marketers, Dec 2020 (% of respondents)

Note

Respondents were asked, "How do you foresee the future of identity solutions?" Data was provided to Insider Intelligence by Lotame.

Methodology

Data is from a February 2021 Lotame report titled "Beyond the Cookie: The Future of Advertising for Marketers & Publishers." 198 US marketing professionals were surveyed online during December 2020. Respondents included marketers (n=153) and publishers (n=45). Lotame is a data management platform (DMP).