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February 1, 2021
US Spotify Podcast vs. Apple Podcast Listeners, 2020-2023 (millions)
Methodology
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.Featured In
Spotify wants to be Substack for podcastsUnlike Apple, Spotify won’t take a cut of podcasters’ subscription revenuesSpotify podcast listener numbers will surpass Apple’s this yearAnalyst Take: The Outlook for US Podcast Ad Spending in 2021Media consumption milestones, multiscreen behavior, and theatrical release strategiesSpotify's ad revenue story, Alexa 2.0, and social audio's monetization problemHow Spotify might become the Netflix of audio, radio preferences, and voice ad best practicesSources
Chart Title
US Spotify Podcast vs. Apple Podcast Listeners, 2020-2023 (millions)Publication Date
February 1, 2021