December 8, 2020

Change in Digital Marketing Spending According to Marketers in China, 2017-2021 (% change)

Methodology

Data is from the December 2020 Miaozhen Systems "China Digital Marketing Trends Report 2021" in conjunction with Global Digital Marketing Summit (GDMS) and Media360. 568 marketers, including 287 advertisers, in China were surveyed online during September 16-October 23, 2020. Respondents were drawn from a variety of industries, including apparel, automotive, baby food & products, consumer electronics, digital retail, education & training, financial services, food & beverages, health & pharma, household appliances, and personal care & beauty.