January 26, 2021

Which Social Media Platform Are Adults in Canada Most Likely to Use to Purchase Products? (% of respondents, Dec 2020)


Data was provided to Insider Intelligence by Bazaarvoice.


Data is from a January 2021 Bazaarvoice report titled "A picture’s worth a thousand purchases: How visual and social content increase online sales" conducted by Savanta. 7,602 adults ages 16+ in Australia (n=576), Canada (n=1,005), France (n=1,501), Germany (n=1,492), the UK (n=1,515), and the US (n=1,513) were surveyed online via Savanta’s international panel access during November 27-December 4, 2020. Data is nationally representative of each country.