January 19, 2021

Most Common Barriers to Launching a Loyalty Program Among US Marketing and Loyalty Professionals, Oct 2020 (% of respondents)

Methodology

Data is from the February 2021 Clarus Commerce "2021 Loyalty Industry Data Study." 300 US marketing and loyalty professionals were surveyed during October 2020. The respondents spanned a variety of retail categories and types of loyalty programs offered. Clarus Commerce designs, develops, and implements customized loyalty programs for retailers.