How Much Are US Adults Willing to Pay* to Read Digital Content? (% of respondents, Dec 2020)
Data is from a January 2021 What If Media Group study as cited in company blog post titled "The State of Email Newsletters: 2021 and Beyond." 9,313 US adults ages 18+ were surveyed online during December 20-21, 2020. Respondents were randomly selected and the findings are at a 99% confidence level with a margin of error of +/-2.5 percentage points. What If Media Group's proprietary ad-serving technology includes a real-time survey module that was used to facilitate data collection for this study. Data is weighted to the 2010 US Census.