January 12, 2021

US Cyber Five vs. Holiday Season Free Shipping Metrics, 2019 & 2020

Methodology

Data is from a January 2021 Adobe report titled "Reviewing 2020's Holiday Shopping Season" and is based on analysis of aggregated and anonymous data from the Adobe Experience Cloud and Adobe Analytics. The analysis is based on a daily revenues model of more than 1 trillion visits to US-based retail websites. Product and pricing insights are based on analysis of sales of more than 100 million unique products. Shipping analysis is based on millions of orders in 2019 and 2020. Adobe Analytics measures 80 percent of digital transactions at the largest 100 US digital retailers.