December 9, 2020

Average Holiday Season SMS Performance Metrics Worldwide

Note

Data provided to eMarketer from Omnisend.

Methodology

Data is from a December 2020 Omnisend report titled "BFCM 2020: Email, SMS, and Push Message Statistics." Data is based on nearly 2 billion emails and 15 million SMS and web push marketing messages worldwide sent from the Omnisend marketing platform during 2019-2020.