December 12, 2020

Top 10 Countries, Ranked by Retail Ecommerce Sales, 2020 & 2021 (billions and % change)

Methodology

Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.

Featured In

Global Ecommerce Update 2021 In global historic first, ecommerce in China will account for more than 50% of retail sales

Sources

Share

Chart Title

Top 10 Countries, Ranked by Retail Ecommerce Sales, 2020 & 2021 (billions and % change)

Publication Date

December 12, 2020

Sources

Featured In

Global Ecommerce Update 2021 In global historic first, ecommerce in China will account for more than 50% of retail sales

Topics

Retail Ecommerce Sales Canada China France Germany India Japan South Korea Spain United Kingdom United States

Related Charts & Analysis

Since 2019, ecommerce sales in Canada have nearly doubled their share of overall retail sales

Since 2019, ecommerce sales in Canada have nearly doubled their share of overall retail sales

Bank of America reports uptick in spending as consumers get ready for post-pandemic splurge

Bank of America reports uptick in spending as consumers get ready for post-pandemic splurge

Amazon’s first full-size checkout-free store is coming

Amazon’s first full-size checkout-free store is coming

Affirm and Klarna embark on new growth opportunities as the BNPL space heats up

Affirm and Klarna embark on new growth opportunities as the BNPL space heats up

US ecommerce forecast revised upward, 18% growth expected in 2021

US ecommerce forecast revised upward, 18% growth expected in 2021

Prime Day 2021 is expected to be Amazon’s biggest yet

Prime Day 2021 is expected to be Amazon’s biggest yet

The Weekly Listen: Ads' cautious optimism, Facebook shopping, and Snapchat AR glasses No. 4

The Weekly Listen: Ads' cautious optimism, Facebook shopping, and Snapchat AR glasses No. 4

Target and Walmart plan competing June sales events during Amazon’s Prime Day

Target and Walmart plan competing June sales events during Amazon’s Prime Day

Visa and American Express ramp up fraud detection initiatives

Visa and American Express ramp up fraud detection initiatives

Klarna’s US momentum propelled Q1 success

Klarna’s US momentum propelled Q1 success

Peace Out Skincare CMO talks TikTok, international expansion plans, and post-pandemic retail experiences

Peace Out Skincare CMO talks TikTok, international expansion plans, and post-pandemic retail ...

Amazon reportedly schedules Prime Day for June

Amazon reportedly schedules Prime Day for June

Amazon faces its first US government antitrust suit, and it certainly won’t be its last

Amazon faces its first US government antitrust suit, and it certainly won’t be its last

Interest in crypto payments is widening among US consumers, per BitPay study

Interest in crypto payments is widening among US consumers, per BitPay study

Snapchat’s push into augmented reality shopping is set up for success

Snapchat’s push into augmented reality shopping is set up for success

Daily News

Facebook will post its slowest US user growth ever in 2021

Facebook will post its slowest US user growth ever in 2021

Is TV still king, Paramount+ with ads, and subscription-based vs. ad-supported video

Is TV still king, Paramount+ with ads, and subscription-based vs. ad-supported video

US ecommerce forecast revised upward, 18% growth expected in 2021

US ecommerce forecast revised upward, 18% growth expected in 2021

Vuori CEO talks brick-and-mortar plans and sustainability efforts

Vuori CEO talks brick-and-mortar plans and sustainability efforts

Top executive departures indicate a hard start to Apple Car project

Top executive departures indicate a hard start to Apple Car project

The trends helping payments disruptors take on financial services

The trends helping payments disruptors take on financial services

Consumers have acclimated to using mobile devices for shopping, food delivery

Consumers have acclimated to using mobile devices for shopping, food delivery

What will make VR a marketing game changer in China

What will make VR a marketing game changer in China

Apple throws advertisers a bone in iOS 15 SKAdNetwork update

Apple throws advertisers a bone in iOS 15 SKAdNetwork update

How payment behaviors are changing, Etsy buys Depop, and homeowner spending shifts

How payment behaviors are changing, Etsy buys Depop, and homeowner spending shifts

The Ad Platform: Reaching ad blocking users with acceptable ads

The Ad Platform: Reaching ad blocking users with acceptable ads

Prime Day 2021 is expected to be Amazon’s biggest yet

Prime Day 2021 is expected to be Amazon’s biggest yet

The Weekly Listen: Clubhouse clones, millennial spending behaviors, and the return of fashion rentals

The Weekly Listen: Clubhouse clones, millennial spending behaviors, and the return of fashion ...

Checking in on telehealth, 'buy now, pay later' use, and Prime and Walmart+ Rx discounts

Checking in on telehealth, 'buy now, pay later' use, and Prime and Walmart+ Rx discounts

The top metrics content executives use for measuring performance

The top metrics content executives use for measuring performance

Latest Reports

US Sports Video 2021

US Sports Video 2021

US Time Spent with Mobile 2021

US Time Spent with Mobile 2021

US Social Media Usage 2021

US Social Media Usage 2021

Small-Business Payments Disruptors

Small-Business Payments Disruptors

Time Spent with Media Overview 2021

Time Spent with Media Overview 2021

Ecommerce and Retail Customer Experience 2021

Ecommerce and Retail Customer Experience 2021

Upfront TV and Digital Video 2021

Upfront TV and Digital Video 2021

US Mobile Payments Forecast 2021

US Mobile Payments Forecast 2021

The Banking Digital Trust Report 2021

The Banking Digital Trust Report 2021

Privacy as a Competitive Advantage

Privacy as a Competitive Advantage

The Healthcare Interoperability Report

The Healthcare Interoperability Report

Influencer Monetization 2021

Influencer Monetization 2021

The Marketing and Advertising Agency Report 2021

The Marketing and Advertising Agency Report 2021

Analyst Take: How Brands in Latin America Are Addressing Diversity and Representation in Advertising

Analyst Take: How Brands in Latin America Are Addressing Diversity and Representation in Advertising

Worldwide Digital Ad Spending 2021

Worldwide Digital Ad Spending 2021

Popular on Insider Intelligence

Facebook will post its slowest US user growth ever in 2021

Facebook will post its slowest US user growth ever in 2021

Is TV still king, Paramount+ with ads, and subscription-based vs. ad-supported video

Is TV still king, Paramount+ with ads, and subscription-based vs. ad-supported video

US ecommerce forecast revised upward, 18% growth expected in 2021

US ecommerce forecast revised upward, 18% growth expected in 2021

Vuori CEO talks brick-and-mortar plans and sustainability efforts

Vuori CEO talks brick-and-mortar plans and sustainability efforts

Top executive departures indicate a hard start to Apple Car project

Top executive departures indicate a hard start to Apple Car project

The trends helping payments disruptors take on financial services

The trends helping payments disruptors take on financial services

Consumers have acclimated to using mobile devices for shopping, food delivery

Consumers have acclimated to using mobile devices for shopping, food delivery

What will make VR a marketing game changer in China

What will make VR a marketing game changer in China

Apple throws advertisers a bone in iOS 15 SKAdNetwork update

Apple throws advertisers a bone in iOS 15 SKAdNetwork update

How payment behaviors are changing, Etsy buys Depop, and homeowner spending shifts

How payment behaviors are changing, Etsy buys Depop, and homeowner spending shifts

The Ad Platform: Reaching ad blocking users with acceptable ads

The Ad Platform: Reaching ad blocking users with acceptable ads

Prime Day 2021 is expected to be Amazon’s biggest yet

Prime Day 2021 is expected to be Amazon’s biggest yet

The Weekly Listen: Clubhouse clones, millennial spending behaviors, and the return of fashion rentals

The Weekly Listen: Clubhouse clones, millennial spending behaviors, and the return of fashion ...

Checking in on telehealth, 'buy now, pay later' use, and Prime and Walmart+ Rx discounts

Checking in on telehealth, 'buy now, pay later' use, and Prime and Walmart+ Rx discounts

The top metrics content executives use for measuring performance

The top metrics content executives use for measuring performance

"Behind the Numbers" Podcast

The Ad Platform: What to expect for Prime Day

The Ad Platform: What to expect for Prime Day

Checking in on telehealth, 'buy now, pay later' use, and Prime and Walmart+ Rx discounts

Checking in on telehealth, 'buy now, pay later' use, and Prime and Walmart+ Rx discounts

Is TV still king, Paramount+ with ads, and subscription-based vs. ad-supported video

Is TV still king, Paramount+ with ads, and subscription-based vs. ad-supported video

The Weekly Listen: Clubhouse clones, millennial spending behaviors, and the return of fashion rentals

The Weekly Listen: Clubhouse clones, millennial spending behaviors, and the return of fashion ...

How payment behaviors are changing, Etsy buys Depop, and homeowner spending shifts

How payment behaviors are changing, Etsy buys Depop, and homeowner spending shifts

The Ad Platform: Reaching ad blocking users with acceptable ads

The Ad Platform: Reaching ad blocking users with acceptable ads

‘Media Wars: Return of the Bundle,’ how people consume sports is changing, and CNN+

‘Media Wars: Return of the Bundle,’ how people consume sports is changing, and CNN+

What will the media world look like in 2030? Part 2: Pay TV, digital video, and esports

What will the media world look like in 2030? Part 2: Pay TV, digital video, and esports

The Weekly Listen: Ads' cautious optimism, Facebook shopping, and Snapchat AR glasses No. 4

The Weekly Listen: Ads' cautious optimism, Facebook shopping, and Snapchat AR glasses No. 4

Amazon emerges as the third digital ad giant, who's No. 4, and Netflix gaming

Amazon emerges as the third digital ad giant, who's No. 4, and Netflix gaming

The creator economy, Pinterest livestreaming, and using influencers on TikTok

The creator economy, Pinterest livestreaming, and using influencers on TikTok

What will the media world look like in 2030? Part 1: Digital ads, shopping, and banks

What will the media world look like in 2030? Part 1: Digital ads, shopping, and banks

The Weekly Listen: Netflix cools off, the 'yes, and...' economy, and the return to travel

The Weekly Listen: Netflix cools off, the 'yes, and...' economy, and the return to travel

The real value of privacy, Google's first brick-and-mortar store, and kids shopping online

The real value of privacy, Google's first brick-and-mortar store, and kids shopping online

The Ad Platform: Taking another look at household-based ad targeting

The Ad Platform: Taking another look at household-based ad targeting

Trending in United States

Facebook will post its slowest US user growth ever in 2021

Facebook will post its slowest US user growth ever in 2021

Top executive departures indicate a hard start to Apple Car project

Top executive departures indicate a hard start to Apple Car project

Is TV still king, Paramount+ with ads, and subscription-based vs. ad-supported video

Is TV still king, Paramount+ with ads, and subscription-based vs. ad-supported video

US ecommerce forecast revised upward, 18% growth expected in 2021

US ecommerce forecast revised upward, 18% growth expected in 2021

Vuori CEO talks brick-and-mortar plans and sustainability efforts

Vuori CEO talks brick-and-mortar plans and sustainability efforts

The trends helping payments disruptors take on financial services

The trends helping payments disruptors take on financial services

Consumers have acclimated to using mobile devices for shopping, food delivery

Consumers have acclimated to using mobile devices for shopping, food delivery

How payment behaviors are changing, Etsy buys Depop, and homeowner spending shifts

How payment behaviors are changing, Etsy buys Depop, and homeowner spending shifts

Apple throws advertisers a bone in iOS 15 SKAdNetwork update

Apple throws advertisers a bone in iOS 15 SKAdNetwork update

The Ad Platform: Reaching ad blocking users with acceptable ads

The Ad Platform: Reaching ad blocking users with acceptable ads

What will make VR a marketing game changer in China

What will make VR a marketing game changer in China

The Weekly Listen: Clubhouse clones, millennial spending behaviors, and the return of fashion rentals

The Weekly Listen: Clubhouse clones, millennial spending behaviors, and the return of fashion ...

Prime Day 2021 is expected to be Amazon’s biggest yet

Prime Day 2021 is expected to be Amazon’s biggest yet

Checking in on telehealth, 'buy now, pay later' use, and Prime and Walmart+ Rx discounts

Checking in on telehealth, 'buy now, pay later' use, and Prime and Walmart+ Rx discounts

The top metrics content executives use for measuring performance

The top metrics content executives use for measuring performance