October 28, 2020

Adults in China Who Participate in 11/11*, 2019 & 2020 (% of respondents)

Methodology

Data is from the October 2020 AlixPartners report titled "Eastern Promise: Will Singles’ Day 2020 prove to be a beacon of hope for global retail and brands?" 2,029 adults ages 18+ in China were surveyed online during September 30-October 6, 2020. All regions in China, all demographic, and all income levels are represented in the survey.