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October 28, 2020

Adults in China Who Participate in 11/11*, 2019 & 2020 (% of respondents)

Methodology

Data is from the October 2020 AlixPartners report titled "Eastern Promise: Will Singles’ Day 2020 prove to be a beacon of hope for global retail and brands?" 2,029 adults ages 18+ in China were surveyed online during September 30-October 6, 2020. All regions in China, all demographic, and all income levels are represented in the survey.

Featured In

More than Just Deals: Singles' Day Is Introducing New Shopping Experiences in China

Sources

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Chart Title

Adults in China Who Participate in 11/11*, 2019 & 2020 (% of respondents)

Publication Date

October 28, 2020

Sources

Featured In

More than Just Deals: Singles' Day Is Introducing New Shopping Experiences in China

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Holiday & Seasonal Shopping Digital Shoppers & Buyers China

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