October 16, 2020

How Likely Are Christmas Shoppers in Canada to Buy Gifts Online/In-App This Holiday Season? (% of respondents, Oct 2020)

Methodology

Data is from the October 2020 Field Agent Canada "A Canadian Omnichannel Christmas 2020 Holiday Insights Report." 1,473 adults ages 18+ in Canada who celebrate Christmas in part by purchasing gifts for others were surveyed via the Field Agent mobile app during October 2-10, 2020. All respondents were smartphone owners. Respondents identified their gender as female (73%) and male (27%) and were ages 18-34 (38%), 35-44 (38%), 45-54 (16%), and 55+ (9%).