Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Already have a subscription?Sign In

Log in to see the full chart

Log in or register for a free account to get full, unrestricted access to this chart

Lock icon
Lock icon

Log in to see the full chart

October 16, 2020

How Likely Are Christmas Shoppers in Canada to Buy Gifts Online/In-App This Holiday Season? (% of respondents, Oct 2020)

How Likely Are Christmas Shoppers in Canada to Buy Gifts Online/In-App This Holiday Season? (% of respondents, Oct 2020)

Methodology

Data is from the October 2020 Field Agent Canada "A Canadian Omnichannel Christmas 2020 Holiday Insights Report." 1,473 adults ages 18+ in Canada who celebrate Christmas in part by purchasing gifts for others were surveyed via the Field Agent mobile app during October 2-10, 2020. All respondents were smartphone owners. Respondents identified their gender as female (73%) and male (27%) and were ages 18-34 (38%), 35-44 (38%), 45-54 (16%), and 55+ (9%).