October 1, 2020

UK Retail Ecommerce Holiday Season Sales, 2016-2020 (billions of £, % change, and % of total holiday sales)


This chart shows eMarketer's estimates for UK holiday season retail ecommerce sales for 2015-2019.


Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.