September 1, 2020

US Cyber Five Retail Ecommerce Holiday Season Sales, by Shopping Day, Nov-Dec 2020 (billions and % change vs. prior year)


This chart shows the predicted sales and year over year growth of the Cyber Week days in 2020. Days include Thanksgiving Day, Black Friday, Small Business Saturday, Sunday and Cyber Monday.


eMarketer benchmarks its retail sales and retail ecommerce sales figures against US Department of Commerce data, for which the last full year measured was 2017.


Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, consumer buying trends, and macro-level economic conditions.

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