July 1, 2020

US Smart Speaker Mcommerce Shoppers, 2018-2022 (millions, % change, and % of digital shoppers)

Note

A smart speaker is a standalone device which includes a voice assistant, such as Google Home, Amazon Echo, Apple HomePod, or Alexa-enabled Sonos One. Excludes smartphones, desktops/laptops, tablets, wearables, hearables, gaming consoles, TV consoles, VR headsets, cars, and smart home devices. A ... voice assistant is intelligent software that responds to voice command and can run on any device, including smartphones, speakers, desktops/laptops, tablets, wearables, gaming consoles, TV consoles, VR headsets, cars, and internet of things devices. Examples include Amazon Alexa, Apple's Siri, Google Assistant, Microsoft's Cortana, and Samsung's Bixby.More

Methodology

Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.