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September 14, 2020

US Amazon Prime Users, 2017-2022 (millions, % change and % of digital buyers)

US Amazon Prime Users, 2017-2022 (millions, % change and % of digital buyers)

Note

The user does not need to be the primary account holder.

Methodology

Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.