September 14, 2020

US Amazon Prime Users, 2017-2022 (millions, % change and % of digital buyers)

Note

The user does not need to be the primary account holder.

Methodology

Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.

Featured In

Amazon Prime Day 2020Amazon Prime Day 2020 Kicks Off an Early Holiday Season

Sources

eMarketer
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Chart Title

US Amazon Prime Users, 2017-2022 (millions, % change and % of digital buyers)

Publication Date

September 14, 2020

Sources

eMarketer

Featured In

Amazon Prime Day 2020Amazon Prime Day 2020 Kicks Off an Early Holiday Season
Topics
Ecommerce SalesPerformance BenchmarksUnited States

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