September 14, 2020

US Amazon Prime Users, 2017-2022 (millions, % change and % of digital buyers)

Note

The user does not need to be the primary account holder.

Methodology

Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.
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Chart Title

US Amazon Prime Users, 2017-2022 (millions, % change and % of digital buyers)

Publication Date

September 14, 2020

Sources