July 8, 2020

Share of Back-to-School Shopping US Parent Internet Users Plan to Conduct Digitally vs. In-Store, 2016-2020 (% of total)

Methodology

Data is from the July 2020 Deloitte report titled "2020 Back-to-School Shopping: Learning to Grow Amidst Uncertainty." 1,200 US parent internet users of school-aged children were surveyed online during May 29-June 5, 2020. Parents had at least one child attending school in grades K-12 this fall.
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Chart Title

Share of Back-to-School Shopping US Parent Internet Users Plan to Conduct Digitally vs. In-Store, 2016-2020 (% of total)

Publication Date

July 8, 2020

Sources