US Adults Who Have Made a Purchase via Select Social Media Platforms, June 2020 (% of respondents)
Data is from the June 2020 "eMarketer Facebook Flash Survey" conducted in June 2020 by Bizrate Insights. 1,679 US adults ages 18+ were surveyed online during June 24-26, 2020. Respondents identified as female (60%), male (35%) and not identified (5%) and listed their ages as 18-34 (22%), 35-54 (37%) and 55-65+ (32%). Respondents were members of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. At the time of joining the panel, each panelist stated they had shopped online. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders and incomes.