Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Products

See All Solutions →

By Product EMARKETER PRO+Analyst Access Program

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Latest Articles

Explore our Research →

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Already have a subscription?

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

May 11, 2020

Cost Reduction Actions Finance Executives Worldwide Have Taken/Plan to Take* in Response to the Coronavirus Pandemic, March 2020 & June 2020 (% of respondents)

Methodology

Data is from the May 2020 Gartner survey as cited in a press release. 161 finance executives worldwide were surveyed during April 29-May 3, 2020 and 317 financial executives worldwide were surveyed in an earlier study between March 26-31, 2020.

Featured In

More than Half of Global Finance Executives Are Canceling Recruitment or Freezing Hiring

Sources

Share

Chart Title

Cost Reduction Actions Finance Executives Worldwide Have Taken/Plan to Take* in Response to the Coronavirus Pandemic, March 2020 & June 2020 (% of respondents)

Publication Date

May 11, 2020

Sources

Featured In

More than Half of Global Finance Executives Are Canceling Recruitment or Freezing Hiring

Topics

Marketing Management Trends

Worldwide

Daily News

MMM, incrementality, and other measurement trends that will define 2026

MMM, incrementality, and other measurement trends that will define 2026

How CTV campaigns are boosting production and measurement with AI tools

How CTV campaigns are boosting production and measurement with AI tools

Consumers are setting a high bar for premium ad experiences

Consumers are setting a high bar for premium ad experiences

Growing retail media networks prioritize measurement and unraveling complexity

Growing retail media networks prioritize measurement and unraveling complexity

As Walmart surges and Target rebuilds, their 2026 playbooks look similar

As Walmart surges and Target rebuilds, their 2026 playbooks look similar

One in 3 genAI users encounter inaccuracies or misleading outputs

One in 3 genAI users encounter inaccuracies or misleading outputs

Premium CTV grows more accountable as Albertsons and NBCU link ads to sales

Premium CTV grows more accountable as Albertsons and NBCU link ads to sales

Streaming's profit growth could mean more scrutiny, audiences for marketers

Streaming's profit growth could mean more scrutiny, audiences for marketers

Brand-building, loyalty, and purchasing power: How retailers are building their AI shopping ...

Shoppers define luxury more by price than quality

Shoppers define luxury more by price than quality

As the LGBTQ+ community grows, brands can win them over by investing in queer media

As the LGBTQ+ community grows, brands can win them over by investing in queer media

Most B2B buyers are evaluating AI products without formal steering committees

Most B2B buyers are evaluating AI products without formal steering committees

Gap’s viral denim ad was one of its most successful campaigns of all time

Gap’s viral denim ad was one of its most successful campaigns of all time

Shoppers prioritize authenticity and track records when choosing reviewers to trust

Shoppers prioritize authenticity and track records when choosing reviewers to trust

YouTube, Facebook dominate social usage, but fragmentation reshapes strategy

YouTube, Facebook dominate social usage, but fragmentation reshapes strategy

Latest Reports

AI Will Dominate Search—Just Not in 2026

AI Will Dominate Search—Just Not in 2026

Data Drop: 5 Charts on Personal Care and Beauty Shopping Habits of Millennial and Gen X Women

Data Drop: 5 Charts on Personal Care and Beauty Shopping Habits of Millennial and Gen X Women

Data Drop: US Sports Betting Outlook 2025-2027

Data Drop: US Sports Betting Outlook 2025-2027

US Cash-Back Credit Card Emerging Features Benchmark 2025

US Cash-Back Credit Card Emerging Features Benchmark 2025

Gen Z Path to Purchase 2025

Gen Z Path to Purchase 2025

Gen Z Personal Care and Beauty Preferences 2025

Gen Z Personal Care and Beauty Preferences 2025

Infopack: AI in Marketing

Infopack: AI in Marketing

B2B Video Marketing 2025

B2B Video Marketing 2025

Why AI Shopping Assistants Won’t Drive an Immediate Shift to Ecommerce

Why AI Shopping Assistants Won’t Drive an Immediate Shift to Ecommerce

Germany Digital Ad Spending by Industry 2025

Germany Digital Ad Spending by Industry 2025

B2B Digital Ad Spend Forecast 2025

B2B Digital Ad Spend Forecast 2025

US TV Ad Spending by Industry 2025

US TV Ad Spending by Industry 2025

US Retail Industry Ad Spending 2025

US Retail Industry Ad Spending 2025

10 Charts That Define Digital Markets in 2025 and Beyond

10 Charts That Define Digital Markets in 2025 and Beyond

US Ad Spending by Industry 2025

US Ad Spending by Industry 2025

Popular on EMARKETER

MMM, incrementality, and other measurement trends that will define 2026

MMM, incrementality, and other measurement trends that will define 2026

Trust becomes a KPI as some advertisers move to safer ground

Trust becomes a KPI as some advertisers move to safer ground

US Digital Habits by Generation 2026

US Digital Habits by Generation 2026

Amazon DSP is causing headaches for The Trade Desk amid potential Omnicom, Kokai issues

Amazon DSP is causing headaches for The Trade Desk amid potential Omnicom, Kokai issues

YouTube TV wins out in Disney, ESPN carriage dispute

YouTube TV wins out in Disney, ESPN carriage dispute

Streaming makes gains in sports viewership as broadcast, cable struggle

Streaming makes gains in sports viewership as broadcast, cable struggle

Amazon’s AI-powered ad updates level the playing field for SMBs

Amazon’s AI-powered ad updates level the playing field for SMBs

WPP and Havas merger could be on the horizon as WPP looks to bounce back

WPP and Havas merger could be on the horizon as WPP looks to bounce back

Albertsons bets on CTV measurement to stay relevant as advertisers trim retail media partners

Albertsons bets on CTV measurement to stay relevant as advertisers trim retail media partners

Podcast hosts outpace influencers and celebrities in consumer influence

Podcast hosts outpace influencers and celebrities in consumer influence

6 ways marketers can thrive in the $37 billion US creator economy

6 ways marketers can thrive in the $37 billion US creator economy

How CTV campaigns are boosting production and measurement with AI tools

How CTV campaigns are boosting production and measurement with AI tools

Warner Bros. Discovery receives formal bids from Netflix, Comcast, and Paramount

Warner Bros. Discovery receives formal bids from Netflix, Comcast, and Paramount

Google pushes the ad industry toward large scale AI driven campaign production

Google pushes the ad industry toward large scale AI driven campaign production

Perplexity plans to roll out a free agentic shopping product for US users

Perplexity plans to roll out a free agentic shopping product for US users

"Behind the Numbers" Podcast

The Other Side of Loyalty That Most Brands Miss with Fetch and Nestlé | Behind the Numbers

The Other Side of Loyalty That Most Brands Miss with Fetch and Nestlé | Behind the Numbers

Digital Lessons 2025 — The Triopoly’s Power, the Sleeping YouTube Giant, AI Search Behavior, and More | Behind the Numbers

Digital Lessons 2025 — The Triopoly’s Power, the Sleeping YouTube Giant, AI Search Behavior, and ...

‘Instant Checkout’: How ChatGPT Could Redefine Online Shopping Before Amazon and Google Strike Back | Reimagining Retail

‘Instant Checkout’: How ChatGPT Could Redefine Online Shopping Before Amazon and Google Strike Back ...

The New American Dream: How Brands Are Aligning with Young People’s Aspirations | The Banking & Payments Show

The New American Dream: How Brands Are Aligning with Young People’s Aspirations | The Banking & ...

How Much Traditional Media Still Matters: Last Stand—or a New Beginning? | Behind the Numbers

How Much Traditional Media Still Matters: Last Stand—or a New Beginning? | Behind the Numbers

Gen Z’s Social Media Shuffle: Why 83% Are Turning the Volume Down — and Where They’re Going Next | Behind the Numbers

Gen Z’s Social Media Shuffle: Why 83% Are Turning the Volume Down — and Where They’re Going Next | ...

How Primark US is Going From Hidden Gem to Household Name with CMO Rene Federico | Reimagining Retail

How Primark US is Going From Hidden Gem to Household Name with CMO Rene Federico | Reimagining ...

The AI Ad Dilemma: Consumer Trust, Controversial Ads, and the Future of Media Buying | Behind the Numbers

The AI Ad Dilemma: Consumer Trust, Controversial Ads, and the Future of Media Buying | Behind the ...

How Marketers Use AI at Work: Skills, Stigma, and the Future of Advertising Jobs | Behind the Numbers

How Marketers Use AI at Work: Skills, Stigma, and the Future of Advertising Jobs | Behind the ...

How (Not) to Rebrand | Reimagining Retail

How (Not) to Rebrand | Reimagining Retail

From Idea to Impact: GoodRx’s ‘Savings Wrangler’ and the Road Ahead, with CMO Ryan Sullivan | Behind the Numbers

From Idea to Impact: GoodRx’s ‘Savings Wrangler’ and the Road Ahead, with CMO Ryan Sullivan | Behind ...

What If? A Billionaire Bought CNN or CNBC, Pepsi Was Cut In Half, and Connected Car Ads Were Amazing | Behind the Numbers

What If? A Billionaire Bought CNN or CNBC, Pepsi Was Cut In Half, and Connected Car Ads Were Amazing ...

The Unofficial Most Interesting Retailers List (September) — Back-to-College Campaigns and Activations | Reimagining Retail

The Unofficial Most Interesting Retailers List (September) — Back-to-College Campaigns and ...

What If? Snap Smart Glasses vs. Meta’s, Netflix’s Shoppable Ads & TikTok’s GenAI Assistant | Behind the Numbers

What If? Snap Smart Glasses vs. Meta’s, Netflix’s Shoppable Ads & TikTok’s GenAI Assistant | Behind ...

The Most Interesting Thing At Advertising Week New York 2025 Is ... ? | Behind the Numbers

The Most Interesting Thing At Advertising Week New York 2025 Is ... ? | Behind the Numbers

Trending in United States

US Digital Habits by Generation 2026

US Digital Habits by Generation 2026

MMM, incrementality, and other measurement trends that will define 2026

MMM, incrementality, and other measurement trends that will define 2026

Trust becomes a KPI as some advertisers move to safer ground

Trust becomes a KPI as some advertisers move to safer ground

Streaming makes gains in sports viewership as broadcast, cable struggle

Streaming makes gains in sports viewership as broadcast, cable struggle

YouTube TV wins out in Disney, ESPN carriage dispute

YouTube TV wins out in Disney, ESPN carriage dispute

Amazon DSP is causing headaches for The Trade Desk amid potential Omnicom, Kokai issues

Amazon DSP is causing headaches for The Trade Desk amid potential Omnicom, Kokai issues

Podcast hosts outpace influencers and celebrities in consumer influence

Podcast hosts outpace influencers and celebrities in consumer influence

Amazon’s AI-powered ad updates level the playing field for SMBs

Amazon’s AI-powered ad updates level the playing field for SMBs

How CTV campaigns are boosting production and measurement with AI tools

How CTV campaigns are boosting production and measurement with AI tools

Albertsons bets on CTV measurement to stay relevant as advertisers trim retail media partners

Albertsons bets on CTV measurement to stay relevant as advertisers trim retail media partners

6 ways marketers can thrive in the $37 billion US creator economy

6 ways marketers can thrive in the $37 billion US creator economy

Marketers must rethink strategies as less than 3% of consumers recall digital ads

Marketers must rethink strategies as less than 3% of consumers recall digital ads

Perplexity plans to roll out a free agentic shopping product for US users

Perplexity plans to roll out a free agentic shopping product for US users

How TikTok and YouTube helped Meta beat FTC antitrust case

How TikTok and YouTube helped Meta beat FTC antitrust case

US Sports Streaming 2025

US Sports Streaming 2025