US Social Buyers, 2018-2022 (millions and % change)
The chart shows the amount of social buyers in the US for 2018-2022.
Social buyers are social network users who have made at least one purchase via any social channel, including links and transactions on the platform itself, during the calendar year, including online, mobile and tablet purchases. Social networks are sites where the primary activities involve creating ... a profile and interacting with a network of contacts by sharing status updates, comments, photos or other content.More
Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, company releases and demographic adoption trends.