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April 23, 2020
US Amazon Sponsored Brand Ad Performance Metrics, Q1 2019-Q1 2020
Note
Data was provided to eMarketer by Pacvue.
Methodology
Data is from the April 2020 "Advertising on Amazon 2020 Q1 CPC Report." Data is based on anonymized performance data from Amazon ad buyers for the US market using Pacvue's technology platform. Samples are restricted to those programs that have remained active and maintained a consistent strategy over the time periods studied. Pacvue is an Amazon ad automation service.