March 19, 2020

Which Features Do UK/US Internet Users Consider Important When Purchasing a New Smartphone? (% of respondents, Feb 2020)


A survey of consumers in the US and the UK asked which smartphone features they consider important. Responses include battery life, storage space, screen resolution, durability, 5G capability, bigger screen and gaming capability.


Data is from the March 2019 GlobalWebIndex report titled "The 5G Opportunity." Internet users ages 16-64 in the UK (n=2,208) and the US (n=2,182) were surveyed online during February 2020. Additional data is drawn from GlobalWebIndex's ongoing interviews of more than 688,000 respondents per year worldwide.