Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Already have a subscription?Sign In

Log in to see the full chart

Log in or register for a free account to get full, unrestricted access to this chart

Lock icon
Lock icon

Log in to see the full chart

March 19, 2020

Which Features Do UK/US Internet Users Consider Important When Purchasing a New Smartphone? (% of respondents, Feb 2020)

Which Features Do UK/US Internet Users Consider Important When Purchasing a New Smartphone? (% of respondents, Feb 2020)

Description

A survey of consumers in the US and the UK asked which smartphone features they consider important. Responses include battery life, storage space, screen resolution, durability, 5G capability, bigger screen and gaming capability.

Methodology

Data is from the March 2019 GlobalWebIndex report titled "The 5G Opportunity." Internet users ages 16-64 in the UK (n=2,208) and the US (n=2,182) were surveyed online during February 2020. Additional data is drawn from GlobalWebIndex's ongoing interviews of more than 688,000 respondents per year worldwide.