March 6, 2020

US Digital Ad Spending, 2008-2012 (billions, % change and % of total media ad spending)

Description

This chart includes eMarketer's estimates of digital ad spending in the US between 2008 and 2012, highlighting how the digital ad industry performed during and after the Great Recession.

Featured In

Looking Back at the Great Recession, as the World Faces a Coronavirus Pandemic
Share

Chart Title

US Digital Ad Spending, 2008-2012 (billions, % change and % of total media ad spending)

Publication Date

March 6, 2020

Sources

Source information is only available to PRO subscribers.

Featured In

Looking Back at the Great Recession, as the World Faces a Coronavirus Pandemic
Topics
Digital Ad SpendingUnited States

Latest Reports

Direct-to-Consumer Brands 2020
Report
Direct-to-Consumer Brands 2020
Looking Back at the Great Recession, as the World Faces a Coronavirus Pandemic
Report
Looking Back at the Great Recession, as the World Faces a Coronavirus Pandemic
Collaboration Tools to Connect Your Teams
Report
Collaboration Tools to Connect Your Teams
Political Content on Social Media 2020
Report
Political Content on Social Media 2020
French Canada 2020
Report
French Canada 2020
Top 10 US Ecommerce Companies 2020
Report
Top 10 US Ecommerce Companies 2020
Top 10 Tech Trends for 2020
Report
Top 10 Tech Trends for 2020
Influencer Marketing and the Path to Purchase
Report
Influencer Marketing and the Path to Purchase
US Millennials 2020
Report
US Millennials 2020
Customer Experience 2020
Report
Customer Experience 2020
US Subscription Video Landscape 2020
Report
US Subscription Video Landscape 2020
UK Holiday Season Shopping 2019
Report
UK Holiday Season Shopping 2019
Location Intelligence 2020
Report
Location Intelligence 2020
US Holiday 2019 Review and Looking Ahead to Holiday 2020 Planning
Report
US Holiday 2019 Review and Looking Ahead to Holiday 2020 Planning
Digital Ad Fraud 2020
Report
Digital Ad Fraud 2020

Popular on eMarketer

Direct-to-Consumer Brands 2020
Report
Direct-to-Consumer Brands 2020
Twitter Removes Q1 Guidance—What Does that Tell Us About the Broader Digital Ad Market?
Article
Twitter Removes Q1 Guidance—What Does that Tell Us About the Broader Digital Ad Market?
Looking Back at the Great Recession, as the World Faces a Coronavirus Pandemic
Report
Looking Back at the Great Recession, as the World Faces a Coronavirus Pandemic
Sizing Up COVID-19's Impact on Retail
Audio
Sizing Up COVID-19's Impact on Retail
Social Media Ads, Engagement and Influencers amid the Coronavirus
Audio
Social Media Ads, Engagement and Influencers amid the Coronavirus
CMOs in the C-Suite: Marketers Now Play a Strategic Role in Corporate Leadership
Article
CMOs in the C-Suite: Marketers Now Play a Strategic Role in Corporate Leadership
COVID-19 Has Ground Tourism to a Halt. Now What?
Audio
COVID-19 Has Ground Tourism to a Halt. Now What?
How the TV Industry May Be Affected by the Coronavirus Outbreak
Article
How the TV Industry May Be Affected by the Coronavirus Outbreak
Coronavirus Hits China Ad Spending
Article
Coronavirus Hits China Ad Spending
COVID-19 Impact: Latin America
Video
COVID-19 Impact: Latin America
COVID-19 Impact: Connectivity and Tech
Video
COVID-19 Impact: Connectivity and Tech
Is China’s Retail Industry on the Upswing?
Article
Is China’s Retail Industry on the Upswing?
Coronavirus-Forced Distance Learning and How Parents Are Using Digital to Cope
Audio
Coronavirus-Forced Distance Learning and How Parents Are Using Digital to Cope
The Weekly Listen: Online Video Dating, the Un-College Movement and Why You Can't Trust the Internet
Audio
The Weekly Listen: Online Video Dating, the Un-College Movement and Why You Can't Trust the Internet
Will Retailers Bounce Back from the Coronavirus Pandemic?
Article
Will Retailers Bounce Back from the Coronavirus Pandemic?

Latest Forecasts

Instagram, US
Forecasts
Instagram, US
Twitter, US
Forecasts
Twitter, US
Pinterest, US
Forecasts
Pinterest, US
Facebook, US
Forecasts
Facebook, US
Snapchat, US
Forecasts
Snapchat, US
Connected TV Users & Households, US
Forecasts
Connected TV Users & Households, US
Worldwide Ad Spending, by Country
Forecasts
Worldwide Ad Spending, by Country
Pandora, US
Forecasts
Pandora, US
Worldwide Mobile Ad Spending, by Country
Forecasts
Worldwide Mobile Ad Spending, by Country
Google, US
Forecasts
Google, US
Mobile Ad Spending, North America
Forecasts
Mobile Ad Spending, North America
Digital Ad Revenues, by Company, US
Forecasts
Digital Ad Revenues, by Company, US
Total Media Ad Spending, by Country
Forecasts
Total Media Ad Spending, by Country
Amazon, US
Forecasts
Amazon, US
YouTube, US
Forecasts
YouTube, US

"Behind the Numbers" Podcast

The Weekly Listen: Online Video Dating, the Un-College Movement and Why You Can't Trust the Internet
Audio
The Weekly Listen: Online Video Dating, the Un-College Movement and Why You Can't Trust the Internet
Coronavirus-Forced Distance Learning and How Parents Are Using Digital to Cope
Audio
Coronavirus-Forced Distance Learning and How Parents Are Using Digital to Cope
Social Media Ads, Engagement and Influencers amid the Coronavirus
Audio
Social Media Ads, Engagement and Influencers amid the Coronavirus
Sizing Up COVID-19's Impact on Retail
Audio
Sizing Up COVID-19's Impact on Retail
COVID-19 Has Ground Tourism to a Halt. Now What?
Audio
COVID-19 Has Ground Tourism to a Halt. Now What?
The Weekly Listen: How COVID-19 Affects Grocery Delivery, Forces New Innovations and Brings Out Best (and Worst) of Companies
Audio
The Weekly Listen: How COVID-19 Affects Grocery Delivery, Forces New Innovations and Brings Out Best ...
How COVID-19 Might Impact Ad Spending
Audio
How COVID-19 Might Impact Ad Spending
The Ad Platform: Can Political Advertisers Learn from D2C Brands?
Audio
The Ad Platform: Can Political Advertisers Learn from D2C Brands?
COVID-19's Business and Consumer Impact in Europe
Audio
COVID-19's Business and Consumer Impact in Europe
How COVID-19 Is Affecting the Media World: NBA Suspended, YouTube to Monetize Coronavirus Videos
Audio
How COVID-19 Is Affecting the Media World: NBA Suspended, YouTube to Monetize Coronavirus Videos
The Weekly Listen: COVID-19's Effect, Voice Ads and How Online Outrage Impacts Brands
Audio
The Weekly Listen: COVID-19's Effect, Voice Ads and How Online Outrage Impacts Brands
Working and Studying from Home Shines a Light on Digital Usage
Audio
Working and Studying from Home Shines a Light on Digital Usage
How Big of a Splash Can Quibi Make?
Audio
How Big of a Splash Can Quibi Make?
How to Make Traditional Sports Viewing More Immersive
Audio
How to Make Traditional Sports Viewing More Immersive
How Will the Coronavirus Change Consumer Behavior?
Audio
How Will the Coronavirus Change Consumer Behavior?