Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Products

See All Solutions →

By Product EMARKETER PRO+Analyst Access Program

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Latest Articles

Explore our Research →

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Already have a subscription?

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

February 6, 2020

Percent of Cancellations Saved by Using Offers or Engaging Customers While They Are Cancelling According to Customer Retention Professionals in North America, Q4 2019 (% of respondents)

Description

Customer retention professionals were the percentage of customer cancellations they have been able to save using offers or by engaging customers when they are canceling.

Share

Chart Title

Percent of Cancellations Saved by Using Offers or Engaging Customers While They Are Cancelling According to Customer Retention Professionals in North America, Q4 2019 (% of respondents)

Publication Date

February 6, 2020

Sources

Source information is only available to PRO subscribers.

Topics

Marketing Management Trends

Daily News

As CTV takes the lead, marketers adapt to multitasking audiences

As CTV takes the lead, marketers adapt to multitasking audiences

Commerce media complexity: Where advertisers will invest in 2026

Commerce media complexity: Where advertisers will invest in 2026

AI, video, and broad skill sets define sea change in marketing job market

AI, video, and broad skill sets define sea change in marketing job market

Amazon's grocery dilemma: Why the ecommerce giant can't crack the food business

Amazon's grocery dilemma: Why the ecommerce giant can't crack the food business

Decoding the mixed signals of the 2025 holiday season

Decoding the mixed signals of the 2025 holiday season

Agentic shopping, layoffs, and wearables give hints about Amazon's future

Agentic shopping, layoffs, and wearables give hints about Amazon's future

NIL’s marketing success proves the value of athletes as creators

NIL’s marketing success proves the value of athletes as creators

Most consumers are ready to let AI handle their customer service issues

Most consumers are ready to let AI handle their customer service issues

Creators are putting brand quality at the top of their partnership wish list

How Basis Technologies launched a creatively modern B2B campaign

How Basis Technologies launched a creatively modern B2B campaign

Luxury shoppers are pulling back from prestige beauty

Luxury shoppers are pulling back from prestige beauty

Out-of-home sports ads are turning viewers into talkers

Out-of-home sports ads are turning viewers into talkers

Tech execs are prioritizing AI for data analysis and productivity

Tech execs are prioritizing AI for data analysis and productivity

Agencies work to fill commerce media network gaps

Agencies work to fill commerce media network gaps

YouTube Shorts expands ad tools to capture holiday spend

YouTube Shorts expands ad tools to capture holiday spend

Latest Reports

AI Will Dominate Search—Just Not in 2026

AI Will Dominate Search—Just Not in 2026

Data Drop: 5 Charts on Personal Care and Beauty Shopping Habits of Millennial and Gen X Women

Data Drop: 5 Charts on Personal Care and Beauty Shopping Habits of Millennial and Gen X Women

Data Drop: US Sports Betting Outlook 2025-2027

Data Drop: US Sports Betting Outlook 2025-2027

US Cash-Back Credit Card Emerging Features Benchmark 2025

US Cash-Back Credit Card Emerging Features Benchmark 2025

Gen Z Path to Purchase 2025

Gen Z Path to Purchase 2025

Gen Z Personal Care and Beauty Preferences 2025

Gen Z Personal Care and Beauty Preferences 2025

Infopack: AI in Marketing

Infopack: AI in Marketing

B2B Video Marketing 2025

B2B Video Marketing 2025

Why AI Shopping Assistants Won’t Drive an Immediate Shift to Ecommerce

Why AI Shopping Assistants Won’t Drive an Immediate Shift to Ecommerce

Germany Digital Ad Spending by Industry 2025

Germany Digital Ad Spending by Industry 2025

B2B Digital Ad Spend Forecast 2025

B2B Digital Ad Spend Forecast 2025

US TV Ad Spending by Industry 2025

US TV Ad Spending by Industry 2025

US Retail Industry Ad Spending 2025

US Retail Industry Ad Spending 2025

10 Charts That Define Digital Markets in 2025 and Beyond

10 Charts That Define Digital Markets in 2025 and Beyond

US Ad Spending by Industry 2025

US Ad Spending by Industry 2025

Popular on EMARKETER

McDonald’s pulled AI ad offers lessons on what audiences will and won't accept

McDonald’s pulled AI ad offers lessons on what audiences will and won't accept

Google’s Gemini growth fuels ad speculation despite public denials

Google’s Gemini growth fuels ad speculation despite public denials

As CTV takes the lead, marketers adapt to multitasking audiences

As CTV takes the lead, marketers adapt to multitasking audiences

Advertisers should root for Paramount to beat Netflix for Warner Bros. Discovery deal

Advertisers should root for Paramount to beat Netflix for Warner Bros. Discovery deal

US ad spending grows 11% as AI-led momentum shapes 2026

US ad spending grows 11% as AI-led momentum shapes 2026

Pinterest moves into CTV performance advertising with tvScientific acquisition

Pinterest moves into CTV performance advertising with tvScientific acquisition

Pause ads boost purchase intent and brand favorability in Wunderkind and Yahoo DSP integration

Meta expands partnership ads to turn creator content into performance

Meta expands partnership ads to turn creator content into performance

PubMatic-BrightLine deal scales interactive CTV ads

PubMatic-BrightLine deal scales interactive CTV ads

Commerce media complexity: Where advertisers will invest in 2026

Commerce media complexity: Where advertisers will invest in 2026

Agencies embrace AI as consumer sentiment remains mixed

Agencies embrace AI as consumer sentiment remains mixed

YouTube TV’s new sports bundle addresses a consumer problem but creates one for advertisers

YouTube TV’s new sports bundle addresses a consumer problem but creates one for advertisers

Digital Video and Forecast Trends Q4 2025

Digital Video and Forecast Trends Q4 2025

GenAI sources are becoming powerful gatekeepers of web traffic

GenAI sources are becoming powerful gatekeepers of web traffic

TikTok was top Cyber Five traffic driver, while Walmart led checkouts, per Industry KPI data

TikTok was top Cyber Five traffic driver, while Walmart led checkouts, per Industry KPI data

"Behind the Numbers" Podcast

The Other Side of Loyalty That Most Brands Miss with Fetch and Nestlé | Behind the Numbers

The Other Side of Loyalty That Most Brands Miss with Fetch and Nestlé | Behind the Numbers

Digital Lessons 2025 — The Triopoly’s Power, the Sleeping YouTube Giant, AI Search Behavior, and More | Behind the Numbers

Digital Lessons 2025 — The Triopoly’s Power, the Sleeping YouTube Giant, AI Search Behavior, and ...

‘Instant Checkout’: How ChatGPT Could Redefine Online Shopping Before Amazon and Google Strike Back | Reimagining Retail

‘Instant Checkout’: How ChatGPT Could Redefine Online Shopping Before Amazon and Google Strike Back ...

The New American Dream: How Brands Are Aligning with Young People’s Aspirations | The Banking & Payments Show

The New American Dream: How Brands Are Aligning with Young People’s Aspirations | The Banking & ...

How Much Traditional Media Still Matters: Last Stand—or a New Beginning? | Behind the Numbers

How Much Traditional Media Still Matters: Last Stand—or a New Beginning? | Behind the Numbers

Gen Z’s Social Media Shuffle: Why 83% Are Turning the Volume Down — and Where They’re Going Next | Behind the Numbers

Gen Z’s Social Media Shuffle: Why 83% Are Turning the Volume Down — and Where They’re Going Next | ...

How Primark US is Going From Hidden Gem to Household Name with CMO Rene Federico | Reimagining Retail

How Primark US is Going From Hidden Gem to Household Name with CMO Rene Federico | Reimagining ...

The AI Ad Dilemma: Consumer Trust, Controversial Ads, and the Future of Media Buying | Behind the Numbers

The AI Ad Dilemma: Consumer Trust, Controversial Ads, and the Future of Media Buying | Behind the ...

How Marketers Use AI at Work: Skills, Stigma, and the Future of Advertising Jobs | Behind the Numbers

How Marketers Use AI at Work: Skills, Stigma, and the Future of Advertising Jobs | Behind the ...

How (Not) to Rebrand | Reimagining Retail

How (Not) to Rebrand | Reimagining Retail

From Idea to Impact: GoodRx’s ‘Savings Wrangler’ and the Road Ahead, with CMO Ryan Sullivan | Behind the Numbers

From Idea to Impact: GoodRx’s ‘Savings Wrangler’ and the Road Ahead, with CMO Ryan Sullivan | Behind ...

What If? A Billionaire Bought CNN or CNBC, Pepsi Was Cut In Half, and Connected Car Ads Were Amazing | Behind the Numbers

What If? A Billionaire Bought CNN or CNBC, Pepsi Was Cut In Half, and Connected Car Ads Were Amazing ...

The Unofficial Most Interesting Retailers List (September) — Back-to-College Campaigns and Activations | Reimagining Retail

The Unofficial Most Interesting Retailers List (September) — Back-to-College Campaigns and ...

What If? Snap Smart Glasses vs. Meta’s, Netflix’s Shoppable Ads & TikTok’s GenAI Assistant | Behind the Numbers

What If? Snap Smart Glasses vs. Meta’s, Netflix’s Shoppable Ads & TikTok’s GenAI Assistant | Behind ...

The Most Interesting Thing At Advertising Week New York 2025 Is ... ? | Behind the Numbers

The Most Interesting Thing At Advertising Week New York 2025 Is ... ? | Behind the Numbers

Trending in United States

McDonald’s pulled AI ad offers lessons on what audiences will and won't accept

McDonald’s pulled AI ad offers lessons on what audiences will and won't accept

As CTV takes the lead, marketers adapt to multitasking audiences

As CTV takes the lead, marketers adapt to multitasking audiences

Google’s Gemini growth fuels ad speculation despite public denials

Google’s Gemini growth fuels ad speculation despite public denials

US ad spending grows 11% as AI-led momentum shapes 2026

US ad spending grows 11% as AI-led momentum shapes 2026

Advertisers should root for Paramount to beat Netflix for Warner Bros. Discovery deal

Advertisers should root for Paramount to beat Netflix for Warner Bros. Discovery deal

Pause ads boost purchase intent and brand favorability in Wunderkind and Yahoo DSP integration

Meta expands partnership ads to turn creator content into performance

Meta expands partnership ads to turn creator content into performance

Pinterest moves into CTV performance advertising with tvScientific acquisition

Pinterest moves into CTV performance advertising with tvScientific acquisition

Commerce media complexity: Where advertisers will invest in 2026

Commerce media complexity: Where advertisers will invest in 2026

PubMatic-BrightLine deal scales interactive CTV ads

PubMatic-BrightLine deal scales interactive CTV ads

YouTube TV’s new sports bundle addresses a consumer problem but creates one for advertisers

YouTube TV’s new sports bundle addresses a consumer problem but creates one for advertisers

Industry KPIs: Social video attentions shifts as interest-driven platforms gain ground

Industry KPIs: Social video attentions shifts as interest-driven platforms gain ground

Digital Video and Forecast Trends Q4 2025

Digital Video and Forecast Trends Q4 2025

Agencies embrace AI as consumer sentiment remains mixed

Agencies embrace AI as consumer sentiment remains mixed

GenAI sources are becoming powerful gatekeepers of web traffic

GenAI sources are becoming powerful gatekeepers of web traffic