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January 31, 2020
Perceived Barriers to In-Housing According to Senior Marketers in Europe, Oct 2019 (% of respondents)
Description
This survey asked marketers in Europe about their perceived barriers to in-housing in October 2019. Responses included a lack of existing talent and skills, a lack of knowledge around programmatic, a lack of ad tech tools among other responses.
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Chart Title
Perceived Barriers to In-Housing According to Senior Marketers in Europe, Oct 2019 (% of respondents)
Publication Date
January 31, 2020
Sources
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