January 14, 2020

Marketing and Communications Factors that Contribute to a Company's Reputation According to Executives Worldwide, Aug 2019 (% of respondents)

Description

Executives worldwide were asked which marketing and communication factors contribute to a company's reputation. Leading responses include how a company responds to and addresses any crises, issues or problems it faces, their ability to communicate and deliver upon its mission, vision and values and ... their communications to the public and employees.More

Methodology

Data is from the January 2020 Weber Shandwick report titled "The State of Corporate Reputation in 2020: Everything Matters Now" in partnership with KRC Research. 2,227 executives worldwide from various industries were surveyed online during July-August 2019. Respondents were in mid to high-level positions at companies with at least $500 million in revenue in developed countries and $250 million in emerging markets. Weber Shandwick is a global public relations firm.
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Chart Title

Marketing and Communications Factors that Contribute to a Company's Reputation According to Executives Worldwide, Aug 2019 (% of respondents)

Publication Date

January 14, 2020