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January 30, 2020
How Are US B2B Marketers Addressing Quality vs. Quantity Challenges in Demand Generation Initiatives? (% of respondents, Jan 2020)
Description
B2B marketers in the United States were asked how they are addressing the quality vs. quantity challenge for their demand gen initiatives. Approaches include using account-based marketing (ABM), actively communicating with sales and using intent data among others.Chart Title
How Are US B2B Marketers Addressing Quality vs. Quantity Challenges in Demand Generation Initiatives? (% of respondents, Jan 2020)Publication Date
January 30, 2020
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