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January 30, 2020

How Are US B2B Marketers Addressing Quality vs. Quantity Challenges in Demand Generation Initiatives? (% of respondents, Jan 2020)

Description

B2B marketers in the United States were asked how they are addressing the quality vs. quantity challenge for their demand gen initiatives. Approaches include using account-based marketing (ABM), actively communicating with sales and using intent data among others.

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Chart Title

How Are US B2B Marketers Addressing Quality vs. Quantity Challenges in Demand Generation Initiatives? (% of respondents, Jan 2020)

Publication Date

January 30, 2020

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Source information is only available to PRO subscribers.

Topics

B2B Marketing United States

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