December 17, 2019

Activities US Smartphone/Tablet Owners Have Done Using Apps on Their Smartphone/Tablet in the Past Month, Dec 2019 (% of respondents, by demographic)


In December 2019, Smartphone users in the US were asked whether they have done various activities using apps on their smartphones. Consumers were asked about their use of mobile retail apps for shopping, mobile wallet apps, shared economy apps, grocery apps and meal kit subscription apps.


Data was provided to eMarketer by Bizrate Insights.


Data is from the December 2019 "eMarketer Ecommerce Survey" conducted by Bizrate Insights. 911 US internet users ages 18+ were surveyed online during December 1-14, 2019. Respondents identified as female (57%) and male (43%) and were ages 18-34 (24%), 35-54 (39%) and 55-65 (37%). Respondents were members of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders and incomes. At the time of joining the panel, each panelist stated they had shopped online. In exchange for providing feedback, panelists have the opportunity to earn points, which can be exchanged for electronic gift cards. This survey, provided by Bizrate Insights on behalf of eMarketer, provides a monthly consumer pulse of digital shopping behavior and intent.