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January 29, 2020
Barriers to Adopting an Account-Based Marketing (ABM) Program According to US Marketing Professionals, Oct 2019 (% of respondents)
Description
Chart shows the barriers US marketing professionals face in adopting account-based marketing (ABM). Barriers include not enough personnel with necessary expertise, concerns about ability to scale ABM, sales team support, insufficient data and limitations in tech among others.Chart Title
Barriers to Adopting an Account-Based Marketing (ABM) Program According to US Marketing Professionals, Oct 2019 (% of respondents)Publication Date
January 29, 2020
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