January 29, 2020

Barriers to Adopting an Account-Based Marketing (ABM) Program According to US Marketing Professionals, Oct 2019 (% of respondents)

Description

Chart shows the barriers US marketing professionals face in adopting account-based marketing (ABM). Barriers include not enough personnel with necessary expertise, concerns about ability to scale ABM, sales team support, insufficient data and limitations in tech among others.
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Chart Title

Barriers to Adopting an Account-Based Marketing (ABM) Program According to US Marketing Professionals, Oct 2019 (% of respondents)

Publication Date

January 29, 2020

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