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January 15, 2020

Investments Specific to Identifying Customers that Senior- and Executive-Level Marketers Worldwide Will Make, by Region, Nov 2019 (% of respondents in each group)

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Senior and executive level marketers were asked the types of investment their organization will make to identifying customers. Leading responses include identity resolution/graph, consumer data and advanced analytics.

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Investments Specific to Identifying Customers that Senior- and Executive-Level Marketers Worldwide Will Make, by Region, Nov 2019 (% of respondents in each group)

Publication Date

January 15, 2020

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Technology Marketing Management Trends

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